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Case Studies

LOAF has an impressive list of case studies and projects

RSPB Pin badges

RSPB & Radio Times

LOAF partnered the RSPB and Radio Times to celebrate the start of BBC Springwatch. Readers were offered 2 free collectible RSPB pin badges and the opportunity to buy further sets of badges. The RSPB received a contribution from the sales of the badges and publicity in the magazine in return they promoted the offer to their database. BBC Springwatch is watched by over 4m people a day and is presented by Kate Humble who is President of the RSPB. more

Teen Cash Class

News of The World & Money Saving Expert

LOAF worked with the News of The World and Martin Lewis to create the magazine in just 5 days for insertion into the News of The World. more

Essential First Aid

The Guardian & British Red Cross

LOAF created, designed and packaged a 40-page reference guide, ‘Essential First Aid’ for The Guardian readers. more

Grace Kelly Style Scarf


LOAF sourced a 1950s style neck scarf for an offer in Bauer Media's Yours magazine. more

National Express Coaches

National Express

LOAF worked with National Express to increase awareness of their coach destinations and to boost sales via their website for the August bank holiday. more

Creative Mischief by Dave Trott

LOAF edited printed and published the book by the legendary ad man Dave Trott. The book is sold via our own website and on Amazon where it is one of the top 10 advertising books. more

Free Pandora Style Bracelet For Every Reader - Prima

National Magazine Company

LOAF sourced Pandora-style bracelets for an offer in National Magazines' monthly Prima magazine. more

1,000 Ways to Save Money and Time

The Daily Telegraph, The Sunday Telegraph & Reader's Digest

LOAF devised this concept for The Daily Telegraph. We worked with Reader's Digest to produce two magazines from material taken from their book, ‘Extraordinary Uses for Ordinary Things’. The two 68-page booklets were given away over one weekend with The Daily Telegraph and The Sunday Telegraph. more

2 free light bulbs for every reader at Robert Dyas - Woman’s Own

IPC Media

LOAF secured an exclusive offer for Women’s Own readers, in conjunction with Robert Dyas, with the aim of increasing traffic to their stores. more

50% discount at La Tasca - Woman’s Own

IPC Media

LOAF used an existing relationship with La Tasca to establish an exclusive 50% discount for all Women’s Own readers. more

A Guide to the Top 50 UK Garden Birds

The Observer & RSPB

LOAF created, designed and packaged a 48-page guide, detailing how to identify the Top 50 UK Garden Birds. The guides were produced in association with the RSPB to promote the Big Garden Birdwatch and drive sales of The Observer. more

British Birdsong

The Sunday Telegraph & RSPB

LOAF produced two birdsong CDs with accompanying factsheets in association with the RSPB. more

Daniel O’Donnell CD

The Irish Mail on Sunday

LOAF sourced and produced the first ever Irish content CD promotion. more

Free Cosmetics Bag Set For Every Reader – Reveal

National Magazine Company

LOAF sourced cosmetic bags for an offer in National Magazines' weekly Reveal magazine. more

Free Sarong For Every Reader

The Mail on Sunday

LOAF sourced sarongs for an offer in The Mail on Sunday at two days notice. more

Mensa Puzzle Challenge

The Daily Telegraph & Mensa

LOAF devised this concept for The Daily Telegraph within 24 hours notice. We worked with Mensa to produce a magazines from material taken from their books. more

Piggy Banks

Irish Daily Mail & Permanent TSB

LOAF created the piggy bank promotion to a brief from The Irish Mail on Sunday in and Permanent TSB. more

Switzerland Tourist Board


LOAF designed and produced a printed a magazine in conjunction with the Switzerland Tourist Board. more

LOAF are great to work with, from initial ideas to the final execution they always deliver, usually at very short notice.

- Donna Stones, Promotions Manager, The Telegraph Media Group