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The Daily Telegraph, The Sunday Telegraph & Reader's Digest

LOAF generated the idea, project-managed the design and editing, and assisted with the pre-promotional activity. The promotion generated excellent sales results over the weekend as well as strong brand coverage for Reader's Digest.

Two months from first meeting to actually delivering something into the consumer's hands is a fantastic turnaround …thanks to all your efforts … it looked great as a product and on the cover of the paper…. this will not be our last piece of activity together.

- Simon Nicoll, Trade Marketing Manager, Reader’s Digest