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British Birdsong

The Sunday Telegraph & RSPB

The CDs were given away with The Sunday Telegraph on two consecutive weekends and coincided with the national ‘Feed the Birds Day’ event. LOAF implemented a successful marketing campaign to pre-promote the offer which included a radio advert and targeted advertising to RSPB members and third party interest groups. This was the most cost-effective promotion of 2008 for The Sunday Telegraph.