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Essential First Aid

The Guardian & British Red Cross

LOAF created this idea, sourced the content from the British Red Cross and then designed and produced the booklet which was then inserted into over half a million copies of The Guardian newspaper. We secured national marketing support from the British Red Cross to assist the promotion. It resulted in increased sales for The Guardian whilst providing authoritative information to its readers from the Red Cross.

Flipbook Preview for Essential First Aid

The booklet looks terrific…..and we've been very impressed by the professionalism of LOAF

- Mark Tierney, Head of Consumer and Commercial Marketing, Guardian Media Group