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RSPB Pin badges

RSPB & Radio Times

LOAF partnered the RSPB and Radio Times to celebrate the start of BBC Springwatch. Readers were offered 2 free collectible RSPB pin badges and the opportunity to buy further sets of badges. The RSPB received a contribution from the sales of the badges and publicity in the magazine in return they promoted the offer to their database. BBC Springwatch is watched by over 4m people a day and is presented by Kate Humble who is President of the RSPB.